There are many reasons one will entertain the idea of spending resources to hire a professional photographer: Graduations, Weddings, Births, and Family reunions… just to name a few. They are there to catch special moments to cherish and look back on for years to come. And although nostalgia may not play much of a factor in real estate photos, there are just as many reasons to hire a reputable, professional, and talented real estate photographer for your listings.
An expert can elevate your clients’ home’s photos that will not only increase the likelihood of it selling on the market at a quick rate and higher price, but also help your lead generation in the long term. However, before you just settle on just anyone behind the lens, agents need to consider a number of things to choose who will perform the best and build a lasting relationship.
- Do your homework and research photographers online. Take a look at colleague’s websites and look for listing photos that you really shows what you are looking for an hold up to your standards. Then see if you can find a photo credit on the website and see if you can reach out to them and enlist their services. If not, then take a more traditional approach and look up real estate photography companies in your area. Be sure to look through their online portfolios, and most importantly, check out their client reviews. Then, once you have made contact, be sure to get a crystal clear price for the photoshoot and the post-production process. Additionally, ask up front about any additional charges the photographer may add on such as travel and photo-editing.
- Make a list of exactly what you want for your photos. By identifying clear objections of the finished photos eliminates the aggravation of a miscommunication and unsatisfactory final product. The best way to do this is to list out each room and identifying both the style of photos, focal points of rooms, and highlighted amenities. Examples include stand alone islands in the kitchen, floor-to-ceiling windows in the master bedroom, and a view of the backyard that increases its sense of space.
- Take the time and be sure to be happy with the final photo editing. Whether you have chosen to attend the shoot to provide more details of what you want, or saved some time and let the photographer complete the shoot on their own, the job isn’t quite done. Assert which photos to keep and which to chuck. Then, let the artist make the edits to the originals under a timeline you had already agreed to. Once you get these back, be sure to look at these in great detail. Be on the lookout for two things: 1. The photos have captured every aspect of the listing that you expected. 2. They didn’t overdo it in the photo-shopping. Don’t be afraid to let them know if you are unhappy with something that they produced.
- Decide if it’s worth working with the photographer in the future. Not every professional relationship is worth prolonging after the initial transaction. Think about things such as if they were easy to work with, their pricing was right, they completed things within the deadline, if they met your photography preference, and most importantly if the photos appealed to your core audience. If you have found the right match, and the photos attract the clients you are looking for, then you have an irreplaceable tool in your arsenal.
Utilize Those Professional Photos in Your Print Marketing by Texting Farmer to 95577